Looked at the car in the garage this morning still looks stunning, can’t wait to go out for a drive later. Tracy and I wanted to drop you a line to thank you for your endless patience and the genuine advice and assistance you have provided to us during the process of buying my dream car. Since our first meeting, I could tell you were an honourable and genuine person and I am pleased that we eventually got to purchase the car from you.

I can’t believe how many conversations and visits we have had to the garage as part of this process, and even up to yesterday when we were collecting the car I was still nervous that I had made the right decision with colour and specification, but when the cover was pulled back from the car it exceeded my expectations.

Please pass on our thanks to all the staff involved in preparing the car as it was immaculate. I am not sure how much tea and coffee we have consumed at Aston Martin Nottingham during the process of selecting this car, but Teddy and the other ladies on the front desk are a credit to both the garage and the Aston Martin brand, they always provide a warm welcome when you walk in the front doors of the garage and are very considerate and courteous at all times.

Thanks again Gerald for making my dream a reality.

Saj recently had a customer who was celebrating his 50th birthday. The gentleman’s wife wanted to surprise her husband by buying him the Aston Martin Vantage of his dreams!

She had planned to leave a series of clues when he woke up in the morning, so to ensure the car was ready, Saj delivered the car at midnight the night before, making sure the customer didn’t notice. He hid the car in the garage and the following morning the customer received a massive surprise!

His wife sent us a video of him finding his new car and it’s fair to say he was absolutely thrilled!

Saj went out of his way to deliver the car outside of office hours to ensure the customer had a memorable 50th birthday!

Mr H recently collected his car and was so pleased with this experience he emailed Gerard Niewenhuys and Andy Palmer, CEO of Aston Martin!

I hope this email reaches you well? I am just writing a brief note to express my delight and gratitude about my recent acquisition of a new vehicle from your Aston Martin Nottingham dealership. I was personally contacted by Sajid, who knew what kind of vehicle I would be interested in from a previous conversation we had. This alone would be excellent personal customer handling but in fact, the entire process was fantastic. Sajid and everybody we came into contact with at the dealership during the process of agreeing and executing the deal was perfect and I'm very happy to have dealt with them. In addition, on collection, Sajid made sure the experience was a special one and I'm very thankful for this. I have also contacted Andy Palmer head of Aston Martin to let him know what an excellent job Sajid and the team are doing - and I would love it if they were recognised in some way. Thank you!
– Mr H

Nitisha has been nominated for the preparation that went into the Q2 Audit for Aston Martin. Aston Martin have their Quarterly audit heavily weighted around data content in Synergy to ensure we have accurate and individual knowledge of our customers. Nitisha works hard to make sure Synergy is always fully up to date. Andy Clarke from Impetus (Audit provider for Aston) commented that this was probably the cleanest audit he had ever undertaken for an Aston Business.

Well done Nitisha for helping us to ensure we deliver a personalised and high-quality service to all our customers.

Saj recently had a customer who was desperate to see the new DBS Superleggera. However, he was going to be on holiday during the dealer event days. Saj went out of his way to book a place for his customer on the VIP launch in London instead and travelled down to meet him there that evening.

The customer was thrilled at the effort Saj went to, and ended up placing an order.

The dealership recently received some fantastic feedback from a customer for Oliver Ball in our sales team:

Can’t thank you enough, the whole day has been amazing. Huge tick in the box for Aston Martin Nottingham Oliver Ball Customer Service – truly above and beyond. Sam was very touched by all that you and the team arranged for her, so kind. The factory laid on VIP arrival and birthday cake and coffee. Really good. Yum!

Steve showed us around the factory – what an amazing fountain of knowledge he is about everything Aston Martin and what a lovely guy. Then Jake joined us and showed us the new DBS! Amazing! Then he took us back on the factory floor and helped with the final colour choice. What a day Sam has had, thank you, a hugely memorable birthday!

We recently received some fantastic feedback about Philip from Mr C:

I want to feedback my gratitude for the exceptional service I received on Saturday from your team in Nottingham and particularly from Philip Hall. After being less diligent than I should have been with keeping my battery charged over winter, I ended up stranded on a petrol pump on Saturday with the attendant understandably concerned about sparks caused by jump starting. I phoned the Nottingham Aston Marin facility more in hope than expectation of some help/recommendation. It was later Saturday so the service department had finished for the day, but Philip volunteered to drive out to me. He was with me within a few minutes and used a portable starting device to get me back up and running. I was extremely grateful and really do appreciate the service I received going way beyond the normal. Thank you to Philip and the team in Nottingham.
– Mr C

Our nomination for March is Holly Easter, Sales Administrator. Since joining the team back in October, Holly has always adopted a can-do attitude towards her work and has gone above and beyond on several occasions to ensure our customers receive the best level of service. Holly has stayed behind on several occasions to ensure the customer receives the smoothest possible handover experience. She is an asset to the dealership and brings a level of positivity and energy to the place!

Well done Holly!

One particular customer had a problem with squeaky brakes on his new DB11. When the customer offered to take his car into a local centre where he didn’t have a working relationship, Sal insisted that we could collect the car and bring it back to Nottingham on a covered transport at a time of his convenience.

The customer, who owns multiple marques, commented on the refreshing approach where the existing relationship was more important than the economic cost of getting the vehicle to the nearest centre for the warranty work.

We recently received some great feedback about Oliver through the Sytner website.

I just wanted to say how amazing Sytner Nottingham Aston Martin is! My parents recently bought a new DB11 from the showroom and the level of customer care was incredible. I know it is Aston Martin, so you expect a little more but they were truly wonderful. We picked up the car on my 21st Birthday as, by chance, we bought it the week before and they surprised me with a card, badge and a bottle of Gin. It's the little things that matter and made a massive impact on me. I currently work at weekends for Harwoods so I know a tiny bit about the car industry and Oliver at Nottingham was amazing! I would have posted this review on Facebook but I didn't want to show off! Thank you again to all the team at Aston Martin Nottingham!
– Luke Dillon

We have nominated Anthony for his spectacular achievements during our first few months of opening.

This is particularly so in December when, with limited staff and adverse weather conditions, he still ensured every customer was treated with individual attention and given a fantastic level of service. This resulted once again in the Service department beating budget and customers giving wonderful feedback about their experience.

Well done Anthony and thank you for your commitment to the success of our business!

During one of the visits during the sale of Mr & Mrs Curtis’s Aston Martin Rapide it came up that Mr Curtis did favour a certain bottle of wine. Teddy and Rebecca made a mental note and ensured that when the car was delivered it came with the aforementioned special bottle as part of the handover process.

Mr & Mrs Curtis were extremely happy and particularly commented on the attention to detail shown in making their experience memorable.

Just a quick word to thank you and your team for the manner in which you handed over the Aston Rapide to us and for the thought that went into making our younger generations feel part of it. Can you give a special word of thanks to Teddy and Rebecca for the present selection....I really appreciate them noting one of my favourite wines from our general conversations and selecting that for me.
– Mr Curtis

A customer of ours was planning to take his vehicle overseas, but the day before he was due to depart, the car developed a navigational fault.

The fault was diagnosed over the phone and parts were ordered the same day to be collected from the manufacturer that afternoon, to allow Andy an early 4 am start to meet the vehicle at the port.

The new parts were fitted and the software was downloaded in true ‘James Bond’ style using the Aston Martin laptop with a data connection through his mobile phone. The customer was very relieved as, by his own admission, he couldn’t read a map!

The car left on time at 9.30am and Andy arrived back at work for mid-day. We did, of course, insist he take an early swerve that day!

Our nomination this month is for Chris who stepped in to be our Business Manager when we opened at the beginning of July.

He has done a fantastic job of looking after our customers in our first quarter of opening, always ready to help the team provide the best possible levels of service and we really appreciate him sharing his knowledge and experience in our first weeks of opening. Chris has also managed to beat our 6-month target for F&I in the first 3 months of opening, a fantastic achievement.

Many thanks and well done Chris!

Last Friday night at 6 pm, we had a service customer whose loan car had broken down in Mansfield, some miles north of Nottingham. Without any hesitation, Richard took his coat back off, went next door to Audi to sort out an additional loan car and delivered it to the customer so they could continue their journey. He then waited for Audi recovery with the vehicle as it was left in quite an exposed area to be sure everything was organised as it should be. He wouldn’t have got home before 9.30pm and showed fantastic commitment to providing the best customer service.

Well done Richard.

One of our lovely customers was coming to collect his dream Aston Martin and through a little investigation Teddy and Oliver realised it was his birthday within the next couple of days.

They put their heads together and thought, what could complete the wonderful experience better than an extra chocolatey wonderful birthday cake, topped off with a special birthday sparkler!

They did refrain from singing Happy Birthday as they didn’t want to scare the poor gentleman but he loved it. As he was signing for his brand new vehicle they also surprised him with an extra little present.

Safe to say he was over the moon!