Just over a month ago, I received an enquiry from a local lady whose daughter has Down Syndrome and severe autism. She was asking if she could ‘rent’ a Phantom to take her daughter to her Prom.

Of course, we would never dream of ‘renting’ her anything and agreed for me to collect her daughter on Wednesday evening and for me to take her, her daughter Grace and Grace’s dad to the Prom.

Charlotte immediately volunteered to help me out, organised flowers, a prom gift and some make up for Grace and also came with me on the evening to help out – which was welcome considering there were around 60 people outside the house when we arrived – I’m pretty sure she’d have driven the Phantom herself had she been over 25!

The customer sent Charlotte & I the email below that evening, along with some lovely photos that I'm unable to attach here, but have forwarded to Lara via email. Dear Craig and Charlotte We really can’t thank you enough for the amazing evening you have given Grace (and me and Martin ). The car was amazing,  Grace absolutely loved it and you really went above and beyond with her beautiful gifts and flowers. Grace has spent a fair amount of time in and out of Great Ormond St children's hospital so tonight was a big thing for her. You made it so special. Many many thanks again. Kind regards Jo, Martin and Lady Grace
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Our recommendation is Alex Keddie for the following:

EJ one of our top clients (Monza, Pista etc.) had his 812 Competizione delivered to his house.

Alex sourced a Lego set matching the car including the colour scheme and wrote a letter to his son – Elliott starting him on his Ferrari journey.

You can see the results below – a very happy Elliott.

attached in pictures
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We recently delivered a new Ferrari 296 GTB to Mr Jordan. Mr Jordan is a well-known Sytner customer locally and has a collection of supercars all from Sytner including Ferrari, Porsche and Lamborghini with a collection of around 15 cars which he changes regularly.

As the customer has a very individual specification and he was enjoying his new Ferrari so much he can’t stop driving it, we felt that we wanted to recognise this with something different. Bethany is a keen artist in her spare time and she decided it would be so special to draw him a personalised picture of his Ferrari. Bethany spent over a week drawing a stunning image exactly to the customer’s specifications, down to the finest detail including his cherished plate. We then framed the image and presented it to him on his next visit. The customer was clearly overwhelmed by this gesture as nobody had ever done such a thing for him before.

Mr Jordan was amazed by not only the thought but also the detail in the image. He couldn't wait to show his wife and friends and that the picture was going "take pride of place in his car storage unit"
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We strive to make every handover unique to our customers, and create an unforgettable experience with a personal touch.

Throughout this particular sales process, as we got to know the customer, we learnt that Mr Stewart was an Irish Rugby fan, and in particular hugely admired Irish Rugby legend Brian O’Driscoll. Stephen came up with the idea of gifting Mr Stewart some kind of Irish Rugby Memorabilia. Bethany then made several enquiries, eventually getting in touch with Brian O’Driscoll’s personal assistant, and was able to arrange a signed photograph by Mr O’Driscoll himself, addressed to Mr Stewart thanking him for his support over the years. Stephen and Bethany then had the photo framed, making a beautiful, meaningful handover gift which Mr Stewart was absolutely delighted with!

This has made my day! Thank you so much, it's awesome!
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Jordan hosted 10 clients at the recent Challenge Event at Oulton Park.

Jordan did a great job of making sure everyone had a full welcome and joining pack and hosted a busy itinerary in a way that all clients enjoyed and we have had some great feedback. He followed everyone up after the weekend to thank them for coming and to ensure everyone had a great time.

Hi Jordan, Yes we did thank you .. was a late one for you so I hope you had an easy drive home as well.Thank you for inviting us! I have to say the whole experience was fantastic. The hospitality and how you managed a busy day and between guests and race control etc was exceptional. All the guests we spoke with commented on what a good job you did so thank you. It didn’t feel like a hectic schedule from our perspective, though it must have been when you looked at what was going on so well done. It was a very inspirational weekend, and great to experience a bit more of the client racing side of things. I need to understand more about the challenge series for sure, especially now as it’s close to moving over to a new GT3 car. I’ve already had a quick chat with Emily. It’s likely I’ll be in on Saturday with Brook so if you’re about I’ll see you then. Thank you again for a great experience and for being made to feel a part of the wider Ferrari family.
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We would like to nominate Anna Ratcliffe, our Marketing Manager, not for making it special for one client, but for over 100 guests at our recent 296 GTB Preview event.

Anna’s vision and determination managed to turn what is a building site showroom due to a refurbishment, into a magical Ferrari world for our clients to see the launch of the new model. We had a starlight tunnel leading into a completely enclosed event area within the showroom, which housed the event kit that Ferrari supplied perfectly.

The result impressed both the Manufacturer and customers equally with some fantastic comments, but more importantly, the event generated numerous orders for the new car from those that attended. One of the best launch events we have ever done – congratulations Anna

Garypaul Nottingham 296 Launch Video

Last month we had a customer in the showroom for a tailor-made session and to make it special I made the meeting room for him with some nice flowers and a breakfast. We also arranged for the Little Car Company to have the new Testa Rossa J to be here on display as he had ordered one but not seen it.

Mr Bhandal had purchased some artwork by Paul Oz who displayed some art at our 296 launch on the previous weekend. We thought it would be great if Paul would come and present the artwork and statues to Mr Bhandal personally, which he agreed to do.

Whilst Mr Bhandal was completing his Tailormade meeting, we displayed all the artwork and statues.

Mr Bhandal couldn’t believe that we had gone to so much trouble. He was overjoyed at meeting Paul Oz. So much so he ended up spending over £45,000 on his artwork!

“I cant believe that you have arranged all this just for me, thank you so much to the team for doing this”.

Jordan recently contacted Mr and Mrs Bowley, longstanding Graypaul customers from the Loughborough days, to discuss the benefits of the My Ferrari App with them. Despite numerous attempts to download the app and not being very tech-savvy, the Bowleys were struggling to activate it. Jordan understood their frustrations and for a quick resolution that wouldn’t put the customer out, he offered to visit them on his way home one evening to try and troubleshoot the issues they were having, Mr and Mrs Bowley were delighted with this and they arranged a convenient date and time.

Jordan visited the Bowleys on Friday 2nd December at their home and ahead of his visit even sourced them a Ferrari gift to thank them for their patience with the app. Within a few attempts, he managed to successfully activate the app for them, they were delighted that they could see all of the previous Ferraris they have owned and enjoyed reminiscing about the ‘good old days of Graypaul Loughborough’ with Jordan over a cup of tea.

During the conversation, Mr Bowley happened to mention a slight concern with his 458 and so Jordan immediately rang a member of the service team and passed the phone to Mr Bowley so we could offer advice and assure Mr Bowley that all is ok with his much-loved prancing horse. The visit was ended with Mr and Mrs Bowley being incredibly happy and Jordan has had an invite for tea and biscuits anytime!

The customer was booked in for work to his Macan. Marketing Exec Katy Lewis noted the customer was an online Car blogger and informed Peter to use as an opportunity to supply a loan car which he could review on his YouTube Channel.

The customer came onsite and was hugely impressed with the Facility the loan car gave us some really positive feedback.

The video has had over 50k views on youtube and has increased our followers on Instagram.

All of this was made possible because of Katy’s recognition of the situation and the centre has had some really positive feedback.